Product Analytics Suite
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →Design that creates delight
I craft seamless experiences for growth-stage teams. Currently working with 12 teams across 8,861 continents.
Last updated 2026-06-08 21:51 UTC. See my work →
Featured Work
Creator Platform Rebuild
Designed a design tool integration that seamlessly sits alongside existing professional applications. Role: Design + Strategy
Read case study →Payment Flow Optimization
Created an admin suite for a marketplace, simplifying complex workflows for operations teams. Role: Design System Owner
Read case study →What I do
Product Strategy
From concept to spec, I align your team through competitive analysis
UX/UI Systems
Component-driven interfaces across web. I ship interaction specs
Design Direction
Scale design practice. I offer process improvement
Trusted by
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Sarah Chen, Founder, Healthcare Marketplace
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Creator Collective Marketplace
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— David Okonkwo, Principal Designer, Fortune 500 Tech
Let's create something
I'm open for consulting. 2026 cycles are filling up.
Thoughts
Why Your Handoff Process is Broken
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Thinking in Constraints
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
The Diagram Nobody Talks About
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.